We partner with organizations to move beyond the surface, using a patented methodology that aligns design with human need.
Our process ensures your palettes resonate with the emotional needs of your clients, turning color into a strategic tool for connection, bridging aesthetics and empathy to drive emotional satisfaction and sales.
With 25+ years of guiding Fortune 500 companies across all major industries, we use intentional color to drive better outcomes and more relevant products.
our clients…
WAYS TO ENGAGE
AUDIT: Color Intelligence
We decode your current palette to reveal exactly what it communicates. This deep audit provides the clarity needed to align your color strategy with your mission.
CONSULTATION: Brand Alignment
We build high-impact CMF (Color, Material, Finish) palettes that mirror your brand’s DNA. The result is deeper engagement and increased market share.
ADVISORY: Market Opportunity
We identify your next major opportunity for color impact. Our process uncovers your customers’ subconscious needs, driving meaningful connections and sales.
SPEAKING ENGAGEMENTS:
Our founder, Laura Guido-Clark, is a thought leader in color. As a result of her expertise, Laura speaks internationally on the impact of color and the creative process. LEARN MORE
METHODOLGY & TOOLS:
Our patented tools help you navigate the subconscious needs of your audience, ensuring every color choice is a purposeful move toward human well-being.
EMPOWER YOUR ORGANIZATION:
Hands-on Training
We don’t just deliver palettes; we build mastery. We facilitate tailored team workshops designed to embed our patented methodology into your organization’s DNA, turning our professional tools into your team's competitive advantage.
DESIGN FOR GOOD:
Through our work with Project Color Corps™, we invite you to use your business to drive social change. We believe beauty is a human right, not a luxury. By bringing intentional color to under-resourced communities, we transform public spaces into vibrant environments where people feel seen, valued, and empowered. Together, we move beyond aesthetics to deliver joy, well-being, and equity to the neighborhoods that need it most.
OUR FOUNDER
Laura Guido-Clark’s mission is to empower people and companies to live well with color. Her work emotively transports people and helps them understand color’s power to forge connections to products, physical spaces, and the world around them. Laura is a color educator and strategist who speaks internationally on the humanity of color and its impact. She is dedicated to her non-profit organization, Project Color Corps™, spreading “optical optimism” to neighborhoods across the country.
DESIGN DIRECTOR
Etienne Lehrer uses language and color to help creatives design and evaluate products and environments for emotional impact. Etienne’s passion for color began as a five-year-old girl when she insisted on wearing mismatched colored socks to coordinate with her outfit.
Since 2012, she has been a trusted advisor to brands such as Herman Miller, Gensler, Google, Brattrud, Heartwork, Carnegie Fabrics, and Ultrafabrics looking to put color at the center of their strategy.
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