LOVE GOOD COLOR is a patented color methodology, system and language that empowers designers to move beyond conventional theory to meaningful application – translating human emotion into intentional palettes that drive connection and impact.
Developed by global color expert Laura Guido-Clark, our proprietary training and tools help you navigate the psychological drivers of your audience, ensuring that every color choice is a purposeful move toward human health and well-being. By creating palettes that resonate with the emotional needs of your clients, you can turn color into a strategic tool – bridging aesthetics and empathy to drive meaningful connection and sales.
As consultants, with 35+ years of guiding Fortune 500 companies across all major industries, we help organizations leverage color humanistically to develop more relevant products and achieve better outcomes.
our clients…
WAYS TO ENGAGE
AUDIT: Color Intelligence
We decode your current palette to reveal exactly what it communicates. This deep audit provides the clarity needed to align your color strategy with your mission.
CONSULTATION: Brand Alignment
We build high-impact CMF (Color, Material, Finish) palettes that mirror your brand’s DNA. The result is deeper engagement and increased market share.
ADVISORY: Future Vision
We serve as your long-term strategic partner, uncovering the subconscious needs of your customers to identify your next major opportunity. We guide your team in making color a powerful driver of meaningful connection and sustainable growth.
EMPOWER YOUR ORGANIZATION: Hands-on Training
We don’t just deliver palettes; we build mastery. We facilitate tailored team workshops designed to embed our patented methodology into your organization, turning our professional tools into your team's competitive advantage.
SPEAKING ENGAGEMENTS:
Our founder, Laura Guido-Clark, is a thought leader in color. As a result of her expertise, Laura speaks internationally on the impact of color and the creative process. LEARN MORE
SOCIAL EQUITY: Design for Good
Through our work with Project Color Corps™, we invite you to use your business to drive social change. We believe beauty is a human right, not a luxury. By bringing intentional color to under-resourced communities, we transform public spaces into vibrant environments where people feel seen, valued, and empowered. Together, we move beyond aesthetics to deliver joy, well-being, and equity to the neighborhoods that need it most.
OUR FOUNDER
Laura Guido-Clark’s mission is to empower people and companies to live well with color. Her work emotively transports people and helps them understand color’s power to forge connections to products, physical spaces, and the world around them. Laura is a color educator and strategist who speaks internationally on the humanity of color and its impact. She is dedicated to her non-profit organization, Project Color Corps™, spreading “optical optimism” to neighborhoods across the country.
DESIGN DIRECTOR
Etienne Lehrer uses language and color to help creatives design and evaluate products and environments for emotional impact. Etienne’s passion for color began as a five-year-old girl when she insisted on wearing mismatched colored socks to coordinate with her outfit.
Since 2012, she has been a trusted advisor to brands such as Herman Miller, Gensler, Google, Brattrud, Heartwork, Carnegie Fabrics, and Ultrafabrics looking to put color at the center of their strategy.
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