HOW WE CAN EMPOWER YOUR ORGANIZATION

AUDIT:
We analyze your current offering to reveal what your colors are communicating and the impact they have.

CONSULTATION:
We create an impactful CMF palette reflective of your mission and your brand providing you with a deeper brand engagement leading to greater market share.

ADVISORY:
We guide you to discover your next big opportunity for color impact. Our process helps you understand your customer's needs and desired outcomes leading to more relevant product development. By creating a more meaningful engagement through color we see greater emotional satisfaction which translates into increased sales.

SPEAKING ENGAGEMENTS:
Our founder, Laura Guido-Clark, is a thought leader in color. As a result of her expertise, Laura speaks internationally on the impact of color and the creative process. LEARN MORE

WITH TOOLS:
Our patented tools help you understand predictive behavior and the emotional needs of your clients, guiding you to better outcomes through impactful color selection.

MEASURE:
In collaboration with KHOJ Lab, we can conduct pre- and post-research to measure the outcome and the impact of the intervention.

WITHIN A COMMUNITY:
Through our work with Project Color Corps™ we can help you use your business as a force for good. By harnessing the power of color to impact under-resourced communities we can bring joy, well-being, and equity to all.

OUR FOUNDER

Laura Guido-Clark’s mission is to empower people and companies to live well with color. Her work emotively transports people and helps them understand color’s power to forge connections to products, physical spaces, and the world around them. Laura is a color educator and strategist who speaks internationally on the humanity of color and its impact. She is dedicated to her non-profit organization, Project Color Corps™, spreading “optical optimism” to neighborhoods across the country.

DESIGN DIRECTOR

Etienne Lehrer uses language and color to help creatives design and evaluate products and environments for emotional impact. Etienne’s passion for color began as a five-year-old girl when she insisted on wearing mismatched colored socks to coordinate with her outfit.
Since 2012, she has been a trusted advisor to brands such as Herman Miller, Gensler, Google, Brattrud, Heartwork, Carnegie Fabrics, and Ultrafabrics looking to put color at the center of their strategy.